Training

Next-Generation Technologies & Secure Development

How To Launch a Secure & Successful Mobile Banking Platform

How To Launch a Secure & Successful Mobile Banking Platform
If you're not at least investigating mobile banking now, you can bet your competitor is.

Worldwide, there are 3.3 billion mobile devices -- vs. 950 million PCs - and four people are born every second, while 32 mobile phones are sold.

Mobile banking is the immediate future of financial institutions of all sizes and geographies. Even in this down economy, 41% of respondents to a recent banking survey said they intend to invest in new/enhanced services such as mobile banking in 2009. By 2012, says another study, 40 million US consumers will be mobile banking users.

Register this webinar to hear first-hand how and why New York-based M&T Bank launched its mobile banking pilot program, including:

  • Why institutions of all sizes are getting into mobile banking;
  • How to use mobile banking to your competitive advantage;
  • The pros and cons of popular mobile solutions in the marketplace;
  • Whether to build your program with internal or outsourced resources;
  • How to measure your pilot program's success;
  • How to prepare for future regulations/examinations for mobile banking.

Background

Increasingly, banking institutions are developing new mobile banking initiatives, enabling customers to perform activities such as performing balance checks, account transactions, payments etc. via a cell phone or PDA.

For M&T Bank, a $65 billion institution based in Buffalo, N.Y., late 2008 was absolutely the wrong time to get into mobile banking:

  • The economy was crazy;
  • Joblessness was high;
  • Spending was down; budgets tight.

And yet, for many reasons, it also was the perfect time to launch this new initiative:

  • Tech-savvy customers are demanding the service;
  • Institutions nationwide are rolling out their own mobile products;
  • M&T could gain a competitive edge if it launched mobile banking - and stand to lose that edge if it didn't.

Ultimately, M&T took the plunge and is rolling out its mobile banking pilot project this December. By this time next year, the institution hopes to have 10% of its customer base enrolled in mobile banking.

Register for this webinar to learn first-hand from M&T executive Matthew Speare about how he sold, launched and expects to benefit from this pilot project, including:

  • How he pitched and sold the pilot to skeptical senior leaders;
  • The types of solutions and service-providers he evaluated;
  • Unique risks that needed to be assessed and mitigated;
  • How to derive lessons-learned from other institutions' mistakes;
  • The pros and cons of different approaches to mobile banking.

Over the course of this 90-minute webinar, Speare will detail his own institution's case study, from the drawing board to the beta test, and he also will answer real-time questions from session registrants.

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