Mobile banking is the immediate future of financial institutions of all sizes and geographies. Even in this down economy, 41% of respondents to a recent banking survey said they intend to invest in new/enhanced services such as mobile banking in 2009. By 2012, says another study, 40 million US consumers will be mobile banking users.
Register this webinar to hear first-hand how and why New York-based M&T Bank launched its mobile banking pilot program, including:
Why institutions of all sizes are getting into mobile banking;
How to use mobile banking to your competitive advantage;
The pros and cons of popular mobile solutions in the marketplace;
Whether to build your program with internal or outsourced resources;
How to measure your pilot program's success;
How to prepare for future regulations/examinations for mobile banking.
Increasingly, banking institutions are developing new mobile banking initiatives, enabling customers to perform activities such as performing balance checks, account transactions, payments etc. via a cell phone or PDA.
For M&T Bank, a $65 billion institution based in Buffalo, N.Y., late 2008 was absolutely the wrong time to get into mobile banking:
The economy was crazy;
Joblessness was high;
Spending was down; budgets tight.
And yet, for many reasons, it also was the perfect time to launch this new initiative:
Tech-savvy customers are demanding the service;
Institutions nationwide are rolling out their own mobile products;
M&T could gain a competitive edge if it launched mobile banking - and stand to lose that edge if it didn't.
Ultimately, M&T took the plunge and is rolling out its mobile banking pilot project this December. By this time next year, the institution hopes to have 10% of its customer base enrolled in mobile banking.
Register for this webinar to learn first-hand from M&T executive Matthew Speare about how he sold, launched and expects to benefit from this pilot project, including:
How he pitched and sold the pilot to skeptical senior leaders;
The types of solutions and service-providers he evaluated;
Unique risks that needed to be assessed and mitigated;
How to derive lessons-learned from other institutions' mistakes;
The pros and cons of different approaches to mobile banking.
Over the course of this 90-minute webinar, Speare will detail his own institution's case study, from the drawing board to the beta test, and he also will answer real-time questions from session registrants.
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OnDemand access to this webinar is restricted to Premium Members.
Executive Vice President & Enterprise CIO, Regions Bank
Speare joined Regions in 2013 and serves as the head of governance and integration. Regions is a top U.S. bank-holding company headquartered in Birmingham, Ala., with $117 billion in assets, operating approximately 1,700 banking offices in 16 states. In this role, Speare has responsibility for information security; check, ATM/debit, and credit card fraud operations; and systems integration for consumer, business and commercial banking groups. Prior to assuming his current role in 2013, Speare was the chief technology officer for M&T Bank, an $82 billion financial institution based out of Buffalo, N.Y.